Most businesses recognize the benefits of using search engine optimization (SEO) to grow their business and to take things to the next level. It doesn’t matter where you look or what area you happen to live, you will find that there are many SEO options available but not all of them are going to offer the same type of services. Sometimes, it is just best for you to know the best known SEO professional, because they are the ones that can really help to set the standard for what other SEO services should be doing.
Perhaps one of the best-known SEO professionals is Matt Cutts. He is not known for his services in helping people to reach the top of search engines, however, he is the head of the Google webspam team. Perhaps you have seen information from him in the past and many people quote him because he is the ultimate resource when it comes to ranking things in Google. Of course, he is never going to tell you everything that there is to know so sometimes, you may need to look to an SEO who is actually in the trenches.
Rand Fishkin is another SEO professional and he is responsible for co-authoring a book Art of SEO as well as being part of some of the biggest SEO services on the Internet, including Moz and inbound.org. When it comes to respected professionals and those who really know what they are doing, you will have a hard time beating what Mr. Fishkin brings to the table.
One other Seo professional that is well worth considering is Danny Sullivan. He helped to start Search Engine Land and he is an authority that is well known as being near the top in the field. One of the interesting things about Mr. Sullivan is the fact that he has beendoing SEO for a lot longer than many other professionals. In fact, he got his start back in 1996 and this is when many people didn’t even understand SEO or the importance of what it has to offer.
Looking at SEO from this perspective helps you to see that there are many professionals but not all of them are worthy of following. Regardless of whether you are trying to rank your own website or if you are trying to rank the websites of others, however, paying attention to what these professionals say can help to move the needle right direction.