What Is The Spirit Of White Hat SEO?

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The spirit of white hat SEO is to provide an organic means of optimizing a website in order to improve a search engine ranking by providing a strong foundation to build on and the ability to maintain a high ranking for an extended period of time.

In order to truly understand this definition, it is necessary to explain some of the terms that are used in the above sentence:

What Is SEO?

SEO or search engine optimization is a strategy that integrates a variety of different techniques that are designed to improve a search engine ranking. The aim is to improve online visibility which results in greater traffic to a website translating directly into greater profits for a business through its online presence.

How Is A Search Engine Ranking Calculated?

Search engines have algorithms in place that are designed to crawl and index web-pages in order to provide quick and relevant search engine results to their users. This process is used to rank a web page as to the relevance that it provides in relation to search criteria. There are a number of factors that can positively influence a ranking and other elements that can result in a webpage being penalized, negatively affecting a search engine ranking.

Unlike most people believe, these algorithms were not originally designed to provide guidelines or best practices for search engine optimization but rather to provide a better user experience. The SEO guidelines have however evolved as businesses and marketing consultants look for ways to improve a search engine ranking and circumvent the natural progression up the search engine ranking ladder.

3. What Is Organic SEO?

Organic SEO is often confused with the spirit of white hat SEO. While there are many similarities between the two, white hat techniques include organic SEO in their overall optimization strategy. Organic SEO allows a website to achieve a higher ranking naturally by ensuring that it functions within the parameters of search engine algorithms and does not have any characteristics that could negatively impact a ranking.

White hat SEO on the other hand actively employs techniques that are designed to improve a search engine ranking. All the techniques used are however in line with the guidelines provided by search engines for website optimization.

Why Is The Spirit Of White Hat SEO Important?

There are many benefits and side effects of employing good SEO tactics for your website. Of course, the main focus is to drive more business or traffic to a website in order to increase profitability. However, one of the main side effects of this process is that helps build and maintain the reputation of a business in direct relation to the competition.

The fact is that the top ranked web pages on any search engine results page are probably using SEO in order to achieve and maintain their position. Without employing a comprehensive strategy that integrates different SEO Edmonton techniques, it is unlikely that a business will ever beat out the top-ranked webpages. If you are looking for a the best SEO Kelowna has to offer check out these guys. Local SEO Agency

Who Is The Most Well-Known SEO?

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Most businesses recognize the benefits of using search engine optimization (SEO) to grow their business and to take things to the next level. It doesn’t matter where you look or what area you happen to live, you will find that there are many SEO options available but not all of them are going to offer the same type of services. Sometimes, it is just best for you to know the best known SEO professional, because they are the ones that can really help to set the standard for what other SEO services should be doing.

Perhaps one of the best-known SEO professionals is Matt Cutts. He is not known for his services in helping people to reach the top of search engines, however, he is the head of the Google webspam team. Perhaps you have seen information from him in the past and many people quote him because he is the ultimate resource when it comes to ranking things in Google. Of course, he is never going to tell you everything that there is to know so sometimes, you may need to look to an SEO who is actually in the trenches.

Rand Fishkin is another SEO professional and he is responsible for co-authoring a book Art of SEO as well as being part of some of the biggest SEO services on the Internet, including Moz and inbound.org. When it comes to respected professionals and those who really know what they are doing, you will have a hard time beating what Mr. Fishkin brings to the table.

One other Seo professional that is well worth considering is Danny Sullivan. He helped to start Search Engine Land and he is an authority that is well known as being near the top in the field. One of the interesting things about Mr. Sullivan is the fact that he has beendoing SEO for a lot longer than many other professionals. In fact, he got his start back in 1996 and this is when many people didn’t even understand SEO or the importance of what it has to offer.

Looking at SEO from this perspective helps you to see that there are many professionals but not all of them are worthy of following. Regardless of whether you are trying to rank your own website or if you are trying to rank the websites of others, however, paying attention to what these professionals say can help to move the needle right direction.